You’ve co-produced an incredible digital course—packed with valuable content, expert insights, and practical tools. Now comes the crucial step: getting it in front of the right audience. Social media offers one of the most powerful ways to promote online courses, especially when two or more creators combine their reach and creativity.
But posting randomly isn’t enough. You need a strategic approach that leverages the strengths of your co-production, speaks to your target audience, and builds momentum before, during, and after launch. In this article, we’ll explore proven social media marketing tips tailored specifically for co-produced digital courses.
1. Align Your Social Media Goals and Audience
Before you post anything, both partners need to be clear on two things:
- What is the goal of your campaign?
- Drive sign-ups?
- Build your email list?
- Create awareness?
- Who is your audience?
- Entrepreneurs? Parents? Students? Artists?
- Which platforms do they use most?
Once aligned, choose the platforms where your audience is most active—whether that’s Instagram, TikTok, LinkedIn, Facebook, Twitter, or YouTube.
2. Create a Unified Visual Identity
Even if you and your partner have separate brands, your course should look and feel cohesive on social media.
Tips to achieve this:
- Use a shared color palette and font across graphics.
- Design a shared hashtag (e.g., #LaunchWithSkill, #YourCourseName)
- Feature both of you consistently in visuals and videos.
- Use co-branded templates for Instagram stories, posts, and reels.
Apps like Canva are perfect for co-producing graphics that match the same visual identity.
3. Plan a Content Calendar Together
Avoid posting the same thing twice or leaving gaps in your strategy by creating a shared content calendar.
Your plan should include:
- Pre-launch teasers
- Behind-the-scenes content
- Testimonials and previews
- Countdown graphics
- Live sessions or Q&A announcements
Divide the content between platforms. For example:
- Partner A focuses on Instagram and Facebook.
- Partner B handles LinkedIn and Twitter.
Tools like Trello, Notion, or Airtable are great for tracking post ideas, dates, and responsibilities.
4. Use Storytelling to Connect
People connect with stories—not sales pitches. Use social media to tell the story of your course:
- Why did you decide to create it?
- What makes your partnership unique?
- What transformation does it offer to students?
Create short videos or carousels where each partner shares their perspective. Let your audience get to know you as individuals and as collaborators.
Authenticity builds trust—and trust drives conversions.
5. Host Joint Live Sessions
Live video is one of the most engaging formats on social media. Host joint live streams to promote your course and interact with your audience in real time.
Ideas for lives:
- Topic previews or mini-lessons
- AMA (Ask Me Anything) sessions about the course
- Launch-day celebrations
- Student success interviews
Go live on platforms like Instagram Live, Facebook Live, or YouTube Live—and don’t forget to save and repurpose the replays as content!
6. Leverage User-Generated Content and Testimonials
After your course launches, encourage students to share:
- Reviews and testimonials
- Screenshots of their progress
- Stories about how your course helped them
You can repost this content on your social media profiles to build social proof.
Also, ask for video testimonials and turn them into reels, TikToks, or story highlights. This adds authenticity and credibility to your promotions.
7. Tag Each Other and Use Platform Features
Make the most of social media features by cross-tagging:
- Tag your co-producer in every relevant post.
- Use Instagram’s “collab” feature to co-post from both accounts.
- Create a shared story highlight with both creators featured.
- Mention each other in captions and comments.
This ensures both audiences are seeing the content and increases reach through algorithms.
8. Run Collaborative Giveaways
Giveaways are a fantastic way to build buzz and grow your following quickly. As co-producers, you can run a joint giveaway offering:
- Free course access
- Bonus content or coaching
- Course-related tools or templates
Requirements to enter might include:
- Following both of your profiles
- Liking and commenting on the post
- Tagging friends
- Sharing to stories
Just make sure the prize is relevant to your course so you attract qualified leads.
9. Utilize Paid Ads (Strategically)
If you have a marketing budget, invest in targeted ads. Platforms like Facebook, Instagram, and YouTube offer powerful targeting tools that allow you to:
- Reach your ideal audience based on interests and behavior
- Retarget people who visited your landing page
- Scale your reach during launch week
Divide ad responsibilities between co-producers, or designate one person to manage them and split the costs and returns accordingly.
10. Keep Promoting After Launch
Many creators stop promoting right after launch—but the momentum doesn’t have to end.
Post-launch ideas:
- Share student wins
- Celebrate milestones (e.g., 100 students!)
- Offer limited-time discounts or bonuses
- Create “Did you miss the launch?” campaigns
Continue posting consistently so your course stays top of mind and new leads keep discovering it.
Conclusion
Social media is one of the most powerful tools for promoting your co-produced digital course. When done strategically and collaboratively, it can multiply your visibility, drive engagement, and lead to consistent enrollments.
The key? Work together on the messaging, design, and schedule. Amplify each other’s reach. And show up with authenticity, energy, and value.
With the right social media strategy, your co-produced course can make a big impact—not just during launch week, but for months (or even years) to come.