Introduction
Launching a co-produced digital course isn’t just a one-day event—it’s the culmination of planning, relationship-building, and hype that builds over weeks or months. A strong pre-launch strategy creates curiosity, builds goodwill with your audience, and ensures a successful launch day. Coordinated teasers and collaborative pre-launch activities can generate excitement while showcasing both partners’ unique strengths.
In this comprehensive guide, you’ll learn how to plan, build, and execute an effective co-produced course pre-launch. You’ll discover ways to tease content, co-create assets, and amplify your reach—so that when launch day arrives, you’re ready, aligned, and primed for success.
1. Set Clear Pre‑Launch Goals and Metrics
Before launch, define what “success” looks like:
- Generate X email subscribers on the waitlist
- Achieve Y webinar registrations
- Build awareness through Z social impressions
- Capture N pre-launch purchase commitments
Agreeing on measurable targets and assigning responsibility to each co‑producer creates accountability—and provides a shared vision.
2. Map Your Pre‑Launch Timeline
Work backwards from your launch date:
- 6–8 Weeks Out: Begin teaser content
- 4–6 Weeks Out: Launch waitlist sign-up page
- 2–4 Weeks: Host webinars or workshops
- 1 Week: Prepare mini‑challenges and live previews
- Launch Week: Daily social, emails, and joint events
Use a shared calendar (Asana, Trello, Notion) to assign tasks, deadlines, and responsible partners.
3. Create Teasers That Showcase Co‑Collaboration
Early teasers build interest:
- Short videos of you two in whiteboard sessions
- Mid-production clips: script review, brainstorming
- Photos of your co‑producer setup or course materials
- Quotes about your partner’s unique contribution
Share these on social, your blog, and email to show teamwork and authenticity.
4. Develop a Co‑Branded Landing Page
Your waitlist page should reflect both creators:
- Headshot + mini bio for each partner
- Combined course benefit statement (“Alison teaches funnel strategy; Ben builds high-conversion visuals”)
- Branded design, opting for dual colors or logos
- Emphasize joint credibility and unique synergy
Use this page to capture emails and start delivering value.
5. Kick Off with a Joint Mini‑Webinar or Workshop
Mid pre‑launch, host a free session:
- Co-present core tips from each partner
- Include a live Q&A to build connection
- Offer an exclusive bonus available only to attendees
- Record it and use as gated content later
Promote the event across both audiences and amplify reach.
6. Build Short-Form Video Content Together
Create quick, snackable content:
- Instagram Reels or TikToks showing co‑teaching chemistry
- YouTube Shorts with “Trailer” vibes
- Re-share clips with slides, scripting, editing sessions
Short videos ignite familiarity and anticipation—and lightweight content is easier to co-produce.
7. Run a Mini‑Challenge or Countdown Activity
Engagement boosts enthusiasm:
- A 3-day “Goal-Setting” challenge led jointly
- Daily emails and live check-ins
- Daily tasks with branded workbook or checklist
- End with a surprise preview of the course
Challenges create emotional momentum and highlight both your teaching styles.
8. Coordinate Email Sequences With Dual Voice
Write joint email content:
- Introduction of partners and course concept
- Mini-story about why you co-created (include anecdotes)
- Case-study preview featuring both teaching styles
- Invitation to webinar or challenge
Segment your email audience and send personalized messages from each co-creator for authenticity.
9. Tease Course Materials Creatively
Show, don’t just tell:
- Slides or worksheets in your email
- A short demo video of a lesson
- PDF excerpt or assignment printouts
- “Sneak peek” behind-the-scenes edits
Visuals spark imagination—and when both voices are showcased, trust increases.
10. Host “Ask Us Anything” Sessions
Let prospects drive engagement:
- Instagram or LinkedIn Live Q&A about co‑production, process, lessons learned
- YouTube live with both partners
- Hours‑long Zoom drop-in with shared insights on collaboration
Use these sessions to crowdsource key hesitations and adjust messaging before launch.
11. Showcase Social Proof Early
Early validation builds trust:
- Share video clips from beta testers or early readers
- Highlight testimonials mentioning both partners
- Show case‑studies from your waitlist or challenge successes
Social proof coming from students rather than instructors adds credibility.
12. Use Paid Ads to Amplify Teasers
Boost your reach:
- Run ads targeting your individual audiences (e.g. Instagram, Facebook Lookalikes)
- Promote mini‑webinar or waitlist page with co-branded copy
- Split ads between “Instructor A” voice and “Instructor B” voice
Track by ad set, then sync successful variants for main launch push.
13. Build Countdown and Urgency Elements
As launch nears, use subtle urgency:
- “Only 7 spots left” during webinar registration
- Expiring challenge giveaway
- Live Q&A countdown
Urgency with value—and consistency between partners—builds trust and conversions.
14. Audit Tech and Support Systems Ahead of Launch
Make every system bulletproof:
- Test email automation for both welcome and launch sequences
- Ensure waitlistware can handle entries from both funnels
- Stress-test webinar registration and payment checkout
- Coordinate support: who answers questions, how quickly
Reliable tech backs your co-production credibility.
15. Educate Each Other Before Launch Week
Run a pre-launch sprint workshop:
- Walk through your partner’s content or scripts
- Align terminology, tone, and visual style
- Practice any co-presentation segments
- Map out who sends what, when
Coordination ensures cohesion and consistency during the launch crash‑zone.
16. Use Internal Launch Rehearsals
Dry-run launch events:
- Mock webinar with both creators and notes
- Internal recordings to review co-presenting styles
- Check mics, slides, transitions, screen captures
Testing reduces performance anxiety—and internal teams can catch minor issues before going live.
17. Create a Daily Launch-Day Broadcast Schedule
When launch begins:
- Morning email from Partner A (“We’re live!”)
- Social posts from both voices
- Webinar of the day co-hosted
- Evening recap and support invitation from Partner B
Alternating voices maintains freshness and reinforces team presence.
18. Gather Audience Engagement Prompts
On launch day, encourage interaction:
- Launch trivia on Stories or Twitter
- Live polls supporting each partner’s segment
- Question boxes referencing both teaching styles
This activates community excitement and distributes attention across both of you.
19. Share Launch Wrap‑Up Across Channels
After launch day, share results:
- “Thank you” email co-signed
- Blog post interview-style recap
- Social videos celebrating students, partners, stats
- Behind‑the-scenes photos of celebration or high fives
Transparency builds anticipation for next collaboration.
20. Debrief and Plan for Next Phases
Within one week, hold post-launch review:
- Compare results to goals
- What teasers worked best?
- What technical or messaging glitches occurred?
- What suggestions emerged for course content?
Turn lessons into SOPs for future launches—and celebrate with your co-producer!
Conclusion
A strategic pre-launch built around collaboration unlocks trust, excitement, and sales momentum. By teasing co-branded content, running joint events, practicing jointly, and maintaining a shared narrative, you showcase why your course is powerful—not just in content, but in collaboration.
Don’t approach launch day alone—embrace the synergy, co-market, and co-delight. When you launch together thoughtfully, you succeed together—and set a strong foundation for future co-productions.